G Lighting started in St. Louis MO in 1908 and for over 100 years they have been a leading source for lighting solutions around the globe. Starting off as Gross Chandelier the company has come a long way evolving into G Lighting. For the G Lighting rebrand I developed an identity for the lighting company. Once developed, the identity was implemented across all avenues of the business. This included designing a new website, developing new product guides, sell sheets, business cards, stationary, event display booth material, email marketing and new photography. I created a new design system including new elements for identifying the different products produced by G Lighting.